Preparing for your first trade show can be intimidating, but if everything goes right trade shows can be highly beneficial for company growth. On the other hand, if you’re poorly prepared and show up with nothing special to offer, you might wind up going home disappointed by the fact that the neighboring booths stole the show while you sat there and watched everybody pass by. There are certain things that people just expect to see when they visit a professional booth, and if your stand is lacking any of those components, it’s going to be difficult to compete. With that said, here are five things every small business should bring to a trade show:
Saturday, March 4, 2017
6 Things Every Small Business Must Bring to a Trade Show
Preparing for your first trade show can be intimidating, but if everything goes right trade shows can be highly beneficial for company growth. On the other hand, if you’re poorly prepared and show up with nothing special to offer, you might wind up going home disappointed by the fact that the neighboring booths stole the show while you sat there and watched everybody pass by. There are certain things that people just expect to see when they visit a professional booth, and if your stand is lacking any of those components, it’s going to be difficult to compete. With that said, here are five things every small business should bring to a trade show:
Nothing catches the eye better than a massive flat screen or a projector that takes up an entire wall. The more displays and signage you have, the better; you can’t really overdo this aspect. Pop up trade show displays are highly effective at capturing the attention of passersby and are therefore essential pieces of equipment to bring along if you’re looking to stand out from the crowd. Some great examples of professional displays can be found at H3 Graphics.
While displays and signage can get someone to walk up to your booth, they’re not just going to stand there and watch a TV or look at a sign all night. It’s up to your staff to engage the visitors as they arrive at the booth. Having a presentation or pitch prepared and equipping your booth with a strong speaker can give you the edge needed to keep your visitors interested and turn them into brand advocates. Likewise, pop up trade show displays can help you deliver the presentation in an ideal setting.
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